Let’s be honest… an umbrella doesn’t usually get much attention until the wind picks up, the rain starts coming in sideways, and your trusty little shelter decides it would rather become a flying piece of modern art!
That’s the moment you realise not all umbrellas are created equal.
Enter Blunt — the clever New Zealand brand that set out to reinvent the humble umbrella and create one that could actually handle the weather. Founded by inventor Greig Brebner, Blunt began with a simple mission: make an umbrella that was stronger, smarter, and designed for real life.
After years of design and development, Blunt launched in 2009 with a fresh approach to umbrella engineering. Their goal wasn’t just to make an umbrella that kept you dry — it was to create one that could stand up to the elements (including those wonderfully unpredictable coastal days we know and love!).
So, what makes Blunt so amazing?
It’s all in the clever design.
Traditional umbrellas often have weak points around the edges where wind can catch and cause damage. Blunt changed the game with their patented Radial Tensioning System™, which spreads tension evenly across the canopy, helping the umbrella stay strong when the weather decides to put it to the test. They are even tested in wind tunnels and are proven to withstand wind speeds of 113-117km/h!
Their signature rounded tips are another clever innovation. Not only do they create a sleek, aerodynamic shape, but they also make the umbrella safer and stronger by replacing sharp points with a smooth, reinforced edge.
And while Blunt umbrellas are built tough, they don’t forget about style. They combine clever engineering with modern design — because staying dry doesn’t mean you can’t look fabulous while doing it!
Meet the Blunt Family
Whether you’re heading out for a morning walk, commuting to work, exploring the coast, or simply trying to make it from the car to the front door without getting drenched, there’s a Blunt to suit your lifestyle.
Blunt Neo
Small but mighty! The Neo is the perfect everyday companion, designed to fold down neatly and tuck into your handbag, backpack or glovebox. Don’t let its compact size fool you — it still delivers the strength and performance Blunt is famous for.
Blunt Classic
The original Blunt icon. With generous coverage, durability and timeless style, the Classic is the perfect choice for those who want dependable protection when the weather turns.
Blunt Metro
The stylish traveller of the family. Compact, practical and easy to carry, the Metro is ideal for life on the move — whether you’re commuting, travelling or simply heading out for the day.
Blunt Sport
Made for those who love the outdoors. Lightweight, durable and ready for adventure, the Sport is designed to keep up with walks, weekends away and all those “the weather looked much better when we left” moments!
Better Made. Better Kept.
One of the things we love most about Blunt is that their commitment doesn’t stop once you’ve made your purchase.
Blunt believes in a repair-before-replace philosophy — because a well-made product deserves a chance to keep doing what it was designed to do. Instead of simply throwing an umbrella away when something needs attention, Blunt focuses on repairing and restoring wherever possible.
It’s a refreshing approach in a world where replacing is often easier than repairing. It means choosing a Blunt isn’t just about buying a great umbrella — it’s about investing in something designed to last.
At the LemonTree, we love products that combine clever design, quality craftsmanship and a little bit of joy. Blunt umbrellas tick all those boxes. They’re practical, beautifully made, and guaranteed to make rainy days feel a little less gloomy.
Discover our range of Blunt umbrellas in-store at the LemonTree or shop online.
